Professionalism: Digital as your shop window

Craig Freeman, director of digital services at brandformula has revealed that he has seen a “huge sea change” in the way brokers engage with social media although he is yet to experience chartered brokers using it to promote their status.

Mr Freeman, told Insurance Age: "In the last 18 months we have had a broker get in touch every other week asking us to come in and talk about digital which is a huge sea change from just over three years ago."

According to Mr Freeman, an expert at the specialist B2B branding agency which has a particular strength in financial services marketing, in the past brokers were worried about finding out what was being said about their companies on social media because the bosses may not be pleased.

"It