Aviva confirms partial pull-back from personal lines broker market
General insurance CEO, Colm Holmes, says provider has exited some "unprofitable relationships" in personal lines, but highlights Aviva will "significantly invest" in the broker channel going forward.
Colm Holmes, Aviva chief executive officer, general insurance, has hailed the provider’s performance in commercial lines in 2020, but warned that its personal lines business “needs a lot of work”.
Aviva reported a 4% drop in personal lines net written premiums (NWP) in its UK general insurance business in 2019.
Holmes told Insurance Age that some of the premium reduction came from old books that were running off and some of it was related to its UK digital business (UKD), which was realigned
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