Ida Axling
Deputy editor, Insurance Age
Ida joined Insurance Age as a reporter in October 2014. Prior to entering the world of insurance she worked at a number of regional newspapers in her native Sweden.
Ida held roles including senior reporter and news editor before becoming deputy editor in November 2020.
She won the British Insurance Brokers’ Association’s Best Trade Award in 2020 and the Best Profile Award in 2019.
In 2019, Ida also won Headline Money’s General Insurance Journalist of the Year (B2B) Award.
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Articles by Ida Axling
Middle pledges continued broker focus at Ageas
The newly appointed chief customer officer says Ageas will look for new opportunities with brokers after planned restructure.
InsurTech Futures: Azur raises £13.3m in funding round led by AIG and Hyperion
Firm to use the money to develop more products for brokers.
Gallagher buys Portmore Insurance Brokers
Deal is the broker's second since UK Retail CEO Michael Rea promised a return to buying earlier this year.
Ingenie founder Richard King unveils new telematics insurer backed by Gary Lineker
InsurTech start-up to launch next year following partnership with Munich Re.
InsurTech Futures: Four major insurers join ex-Aviva director Fraser Edmond's platform
Axa, Zurich, Ecclesiastical and QBE to use start-up's data sharing platform to reach more regional brokers.
Newbie news: Still learning
Philip Smith, director at Mayfield Insurance Brokers, explains how he was persuaded back from retirement to set up a new broker in Hartlepool with his son Martin
Tasker set to make acquisitions
CEO Robert Organ on bringing the business together, learnings from Bluefin and why Tasker will not become a new consolidator.
HNW Forum 2018: We meet Aston Lark’s David Foster
The broker’s director of the Private Clients division talks about HNW market issues and valuable objects ahead of the event taking place in London on 18 October.
Axa XL names new CUO for London market wholesale
Dan Curran takes over from Paul Greensmith who was recently appointed UK CEO of Catlin Underwriting Agencies and XL Catlin Insurance.
Car insurance premiums see first rise in a year
But prices are still on average 9% lower than a year ago.
Biba reveals 2019 conference theme
Leading the Way to be the theme as exhibition returns to Manchester Central.
Broker Choice Awards: Tough challenge
Regulation is causing an unnecessary burden for brokers, according to respondents to the Broker Choice Awards survey
Broking Break - Your Top Five
In a busy week for news brokers wanted to read about potential deals, premium finance, senior departures from insurers and the "crack cocaine" of insurance.
Premium Credit promotes Andrew Chapman to CFO
Chapman has been with the premium finance provider since 2004.
François-Xavier Boisseau a “big loss” to Ageas
But most brokers believe the insurer’s planned restructure is positive.
ABI adds two new board members
Axa UK's Claudio Gienal and Lloyds Banking Group's Craig Thornton join the trade body's board.
Cowens Survival Capability rebrands
Broker joins forces with financial planners Cowens Financial Architects under the name Cowens Group.
Cyber cover for brokers not up to scratch
Cyber Decider warns that many popular cyber policies used by brokers do not cover common cyber security problems.
Coversure on the acquisition trail after MBO
CEO Bob Darling pledges commitment to the franchise model as broker sets up team to help franchisees make acquisitions.
Biba: Action needed to prevent IPT rise
Trade body urges brokers to make noise to stop fresh IPT rise in the Autumn Budget.
Irish regulator demands Brexit contingency plan from UK brokers
Options for UK brokers doing business in Ireland include partnering with a local broker or applying for authorisation from the Central Bank of Ireland.
Brokers question RSA's future after losses
Market experts predict more insurers will follow in RSA's footsteps and pull back from unprofitable business lines.