Covéa launches InsureTrek 2018 to raise money for Alzheimer's Society
Covéa Insurance today laid down the gauntlet to brokers to take part in an initiative to raise at least £75,000 for the Alzheimer’s Society as part of the Insurance United Against Dementia campaign.
InsureTrek 2018 will see Simon Cooter, the commercial lines and high net worth director at Covéa, recruiting colleagues and friends across the industry to take part in the ‘Mont Blanc Massif Trek’ in September.
The IUAD initiative was formally launched in early 2017 and calls on the insurance industry to unite to raise £10m for dementia research.
Cooter said: “When I heard [QBE’s] Chris Wallace (the chair of IUAD) speak at the British Insurance Awards at the Royal Albert Hall in July (about
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