Picking a star performer
Online insurance aggregators now account for a quarter of web-based policy sales. Customers see them as a convenient and quick way to get cover, as Dan Coatsworth writes
The popularity of aggregators is reflected by the succession of new brands entering the market, with Yesinsurance.co.uk being the latest, a specialist in motor insurance for drivers with cars over five years old, low mileage drivers and second car owners. At first glance, Yesinsurance.co.uk appears to be a pure online comparison site, similar to Insuresupermarket.com or Confused.com. But underneath its outer shell is a broker operation powered by Budget and owned by Provident Insurance.
The
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