A difficult growth area
The internet is increasingly offering brokers a powerful key to growth in the small and medium sized enterprise (SME) sector but credit insurance, like several other complicated products, is proving to be far more problematic. Paul Long reports
In recent years, credit insurers have established normal online support services. However, selling cover via the internet has not been considered widely to be either practical or appropriate. Many brokers, who account for the bulk of total credit business, remain sceptical.
Therefore, increasing investment by insurers and major brokers in web systems capable of selling contracts direct to small and medium-sized enterprise (SME) customers is raising some controversy. Some argue the process will
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