Don't follow the herd
The tug of war between opting for a 'tried and trusted' scheme when choosing an area of expertise or taking a risk on a niche market has posed a dilemma for brokers for many years. Paul Lang takes an in-depth look into the troublesome issue
A generation of brokers have embraced a 'success in business' concept that says 'don't follow the herd' - buck the cycle of hard and soft markets, of boom and bust, of more competition and less commission.
Brokers are told to trust in their instincts, skills and enterprise and get a stable business platform, earn bigger profits, find a niche, launch a scheme...
Few, if any, successful general broking firms have not passed the acid test of schemes business - identifying gaps in the market, crafting
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