Industry needs marketing and branding to stay front of mind
The topic of this month's discussion is the challenge of, and benefits gained, by branding and marketing within the insurance industry
It is a sad fact that many brokers are excellent at what they do but not very good at advertising it. This month's Power Hour asks how brokers could, and should, put together an effective PR and marketing campaign if they want to promote and expand their businesses.
Phil: We have a consultancy service for our key brokers and have consulted with around 20 of them over the past year; we considered only about 10% of those could not add any value to their business in terms of marketing. But we felt
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