Winning the search war
There are ways to get your website to the top of search results without having to fork out thousands to Google. Barrie Moran explains how you can beat the bigger brokers and insurers
Whether you’re selling car, home or medical insurance, the market is hugely competitive – both on and offline.
Fact is, if you don’t have as many millions to spend as aggregators or direct insurers, you’ll struggle to achieve a Google page one search result. But it needn’t be like this.
There are ways to use search more intelligently than by simply throwing money at Google (who invite you to pay £7 per click for the term ‘car insurance’). Indeed, there are ways to appear on page one without
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