Report by Pitney Bowes
For the first time ever insurers are devoting more of their marketing budget to existing customers t...
For the first time ever insurers are devoting more of their marketing budget to existing customers than to prospecting activity, according to a report by mailing messaging specialist Pitney Bowes. It claims that the insurance industry allocates 52% of its marketing budget to communicating with existing customers. This has risen from 41% in 2003. The 2005 survey targeted marketers from a sample of the UK's top 1,000 companies.
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