Aviva appoints head of broker personal lines
Sam Hudson has been appointed head of broker personal lines for Aviva.
Having worked for both Aviva general insurance and RAC for the last five and a half years, Aviva said Mr Hudson's new role will focus on ensuring the insurer is the number one choice for brokers for their personal lines customers.
“Aviva has worked really hard to develop its personal lines offer and we’ve always had great products, which we continue to improve. We have now matched that great cover by introducing more sophisticated pricing that draws on our expertise in the direct market
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