Insurance Cares: Driving positive change in helping the vulnerable

Aviva's Rahul Gumber, part of the CII New Generation Group which compiled the report into vulnerable customers, shares his thoughts.

When you think of the vital role our industry plays in society and the millions of pounds we pay in claims every day, it’s disappointing that we still sit somewhere between politicians and bankers towards the bottom of consumer trust surveys.

Restoring the industry’s reputation is central to the Chartered Insurance Institute’s (CII) purpose and should be a priority for all of us.

No single change will achieve this alone but one area that is certain to attract publicity is the way we deal with