Better-tasting medicine?
Most parties agree that new life needs to be breathed into the private medical insurance market, but are individually underwritten policies the way to go? Kirstie Redford reports.
There is no doubt that the private medical insurance market is inneed of some innovation. With potential customers being priced out of the
market, many intermediaries and brokers have reported yet another fall in
new business and are looking to insurers to come up with an answer to
ensure a rise in future sales.
Stephen Walker, specialist PMI intermediary at Medical Insurance Services,
says: "We need to open the market to more low-cost policies."
The leap by both BUPA and PPP to provide
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