Steve Knight.
Brokers face tough competition from interactive selling, but all is not lost if they take the initiative and make the Net work for them.
Over the next couple of years, the Internet will undoubtedly changethe way mainstream insurance is bought and sold.
Some believe it will signal the disappearance of the broker, and for those
that bury their heads in the sand, this may be the case. But for brokers
that take the Internet initiative now, while the Web is still in its
infancy, there is huge potential.
In the UK, 30% of the population now have access to the Internet. This
figure will continue to rise and, with the advent of interactive
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