A delicate operation.
After several years of premium hikes, some medical insurers have realised that a new and more careful approach is needed if they are not to price themselves out of the market. Simon Threadgold examines the situation.
Private medical insurers are busy inventing ways of saving money fortheir individual subscribers. So they should. For several years they have
enforced huge annual rises in premium. This cannot be an option for the
future. It would mean pricing themselves out of the market for all but the
super-rich. However, cost-cutting developments do not necessarily spell
good news for brokers.
Western Provident Association is now six months into its cash-back
initiative.
WPA advises its subscribers to pay
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