Incredible year for insurance marketing
Insurance is exciting; it hangs out with the stars; supports the biggest and best football teams; has created a new character that has captured the hearts of the nation and parties with the odd rock star. Andrew Tjaardstra , editor of PB , writes about decision by Aon to replace AIG as the sponsor of Manchester United and the launch of Aviva.
Aon and Man U
Aon's decision to sponsor Manchester United, replacing AIG, has shocked the insurance world. Since when does a commercial insurance broker have the nerve to be so high profile and so confident with its money? Vodafone, yes; AIG, possibly, but Aon? No details were announced but is thought to be one of the most expensive sponsorship deals of all time with reports suggesting that £20m is set to be spent by the broker each year for four years. Although we will have to wait until next
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Insurer
People Moves: 9 – 13 December 2024
Stay in the loop with the latest personnel moves in insurance.
Sicsic FOI uncovers insurance firms’ £2.7m S166 bill
Insurers and insurance intermediaries paid a total of £2.7m for Financial Conduct Authority-commissioned skilled persons reviews in the financial year 2023/24, according to a Freedom of Information request by Sicsic Advisory.
Review of the Year 2024: Ageas’ Middle, Linklater, Clarke and Beckett
The senior Ageas team wish the term ghost broking is never uttered again, hope for a sustainable ecosystem for the repair and re-use of electric vehicle batteries, and consider what an insurance brokers showstopper might look like on Great British Bake Off.
Drazen Jaksic named Zurich UK CEO as Bailey moves to global life role
Drazen Jaksic has been appointed Zurich UK CEO, moving across from being CEO of Zurich Benelux, as Tim Bailey switches to become CEO of the group’s new global life protection business.
Review of the Year 2024: Pen Underwriting’s Nick Wright
Nick Wright, chief development officer at Pen Underwriting, questions the market’s short memory with regards boom-and-bust; is interested in the future of PIB and pan-European consolidation; and offers a pitch to take part in Bear Grylls’s The Island.
Axa Commercial boss Walker targets turnaround time for brokers
Axa Commercial is two thirds of the way through a technology transformation programme, and Commercial CEO Jon Walker is looking to shorten turnaround times in terms of risk appetite.
Aviva promotes Mark Skillern to head of broker strategic accounts
Aviva has promoted Mark Skillern to head of broker strategic accounts, Insurance Age can reveal, with the provider labelling his promotion as “the final piece in the strategic accounts senior leadership team”, which is led by broker distribution director Michelle Taylor.
Review of the Year 2024: Allianz Commercial’s Nick Hobbs
Allianz Commercial chief distribution officer Nick Hobbs is intrigued by Aviva’s Probitas deal, bemoans the continued presence of underinsurance and hopes that the term ‘insurer service’ is consigned to the clickbait dustbin.