Brokers under pressure
Aviva has carried out broker research to try to gauge what impact the recession is having on each business and its clients. Unfortunately, for the majority of respondents, the credit crunch has resulted in increasing numbers of customers lapsing or reducing their insurance cover (see graph 2). Brokers have identified the construction and retail sectors as being hardest hit (see graph 1). There are positives though because businesses associated with UK tourism and takeaway food outlets are
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