Over two-thirds start insurance search on comparison websites
New research from Global Reviews, the customer experience benchmarking company, has found that over two thirds (70%) of people now start their searches for insurance on a comparison website.
However the study found that while over two thirds (70%) start their search on comparison sites, three fifths (62%) then go on to visit the individual provider websites to check that the product offers everything they are looking for.
A further three quarters (77%) will visit their current providers’ website to check what they offer, and two thirds (69%) will actually contact them to see if they will match or beat their new quote.
The study found that the key to good customer experience is
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