E-commerce: Non-intermediaries set to muscle in on micro market

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Brokers that fail to embrace technology-savvy trading risk losing their majority share of the micro commercial market.

That was the message of Martin MacLachlan, managing director of Polaris, who said the insurance industry was "caught napping" when aggregators seized personal lines business and that the same could happen in the small to medium-sized enterprise sector.

Speaking at CGI's recent insurer customer conference, he said that according to recent research in the micro sector, which comprised of companies with up to 10 employees, the amount of business dealt with by the non-intermediary sector - such as

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