Insurance Age blog: Brokers as moths

Brokers often get a bum rap from the public. For years the public have been told that brokers are merely a middle man that adds cost to the insurance process and customers would do well to 'cut them out'.

That message has been coming from direct writers for many years, and more recently insurers that also use brokers, and that kind of reputation can stick. I think it's a reputation that is thoroughly undeserved and that a good, responsible, professional broker does way more than simply find a client a cheap policy.

The good broker advises his client of what his risks are from fire and theft to liability and business interruption and will help the client mitigate these risks both through