Rural reports GWP and profit rise

John Deere 8R Series Row Crop Tractor

Company targeting significant increase in current 5% market share.

Rural Insurance has recorded an 11% increase in gross written premium to £32m in the financial year ending 31 March 2014.

The company, part of the UK General Group, also reported a 5% improvement in Ebitda to £2m for the period.

The firm attributed to the increases to a raft of new appointments and "building new broker relationships on the back of sound products and propositions for the agricultural community".

Regional brokers
Ian Barclay, managing director at Rural, said: "Our specialist

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