Smarter consumer communications for brokers
Abacus director Richard Burgess sets out what effective communication should mean.
With the Financial Conduct Authority's new drive for smarter consumer communications, Richard Burgess, director at property insurance brokers Abacus, explains what this means for brokers and their consumers.
1. What does this mean from a brokerage perspective?
First of all, it's not scary. The foreword on the Smarter Communications paper says: "A well-functioning market needs informed and engaged consumers. It requires consumers to have access to high-quality, appropriate information to help
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