A perfect fit
Because imarket has standard question sets brokers often wonder how they can differentiate themselves with the information they provide to underwriters. Angela Cleverly dispels the myth that it cannot be done and explains about other opportunities for brokers to differentiate through imarket
Imarket is a much misunderstood phenomenon. Rather than remove opportunities for brokers to differentiate themselves from the competition, imarket is a tool which actually enables brokers to further differentiate themselves.If brokers have a particular question they ask commercial clients, the answers to which puts the underwriter in a position to better understand the risk, there is an 'any other information' box that can be filled in. This can also include plans, reports and photographs.
It is
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