The high life
Cross-selling high net worth insurance via commercial clients can provide a boost to a broker's profit performance. Diane Smyth reports on the advantages of dancing to a different tune
High net worth insurance is joined at the hip to commercial lines, according to Paul Dickson, managing director of Dickson Insurance Brokers.
And Dickson is not alone. Bob Beckett, chairman of The Beckett Group, and Chris Blackham, chairman of Layton Blackham, also sell HNW insurance to their commercial clients and Mark Boon, managing director of La Playa, says his company was set up on this principle. More recently, David Sweeney, UK development manager at Hiscox Insurance, joined the Willis
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