Motoring forward
Andrew Tjaardstra travelled to Northern Ireland to meet broker Leslie Hughes, partner at Hughes and Company, who has built an enviable broking empire in the province
Leslie Hughes, at his £1.5m purpose-built head office in Newtonards, says being ahead of the competition in television advertising and policy innovation has spurred his firm's success.
In the 1990s, Hughes employed advertising agency Saatchi and Saatchi, and the result was a strap line 'Insurance as individual as you can get', with images including a granny driving a 4x4. Hughes believes, with its panel of insurers for cars, they can insure any age group or car.
In addition to private motor, which
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