A duty of care

Charlie Thomas discovers that although there is a rapidly increasing elderly population, there is potentially more money in other adult care home sectors

As Britain's ageing population continues to increase in number and the government appears to be unable to offer a state solution for caring for this booming demographic, adult care and nursing homes look to be good markets to invest in.

In particular, elderly residential care insurance has exploded in recent years, buoyed by a soft market that has encouraged smaller insurers to venture into the arena; but with all the competition, are adult care homes still a profitable venture for an aspiring

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