Brand Awareness
Affinity marketing is broking by another name, argues Peter Wright, and the power of a brand name could encourage more customers to brokers
Affinity marketing is now well established in many forms of financial services, most notably the credit card sector where, in 2000, more than £3.3bn was spent on affinity credit cards. However, many in the insurance market have still to take advantage of the opportunities presented by it.
In this article, the implications of affinity marketing or white label offerings for brokers and insurers will be examined and a look will be taken at the structural impetus behind the growth in this market, the
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