Only a matter of time
Suspicion that imarket is failing is due to slow implementation and previous technological false dawns. However, the vision behind this technically complex exercise is right, says Andy Ford
The insurance industry has not always been at the forefront in embracing new technology. However, this is changing and today advanced technology is playing an increasing role in commerce and streamlining the transaction process. Many people heralded the birth of imarket as an ideal solution to changes in buyer behaviour and in how customers and intermediaries prefer to access services.
Most people recognise the need to reduce costs, particularly on activities that do not provide value for the
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