Target audience
'Identify where you can add value' is the mantra of many insurers to their brokers as commoditisation creeps from personal to commercial lines. Angela Ellis-Dunn explains how loss adjuster support can help brokers hit the mark
The technological advances of the 21st century, together with economic and social change, have transformed the insurance market place.
Consumerism has driven customer expectations to an all-time high, while the increasing commoditisation of services encourages price-led buying decisions. The broking community, meanwhile, is battling to ensure that choice, personal relationships, expertise, service and quality remain recognised as consumer benefits and, therefore, important considerations in the
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