Web of intrigue
While the advantage of an online presence has been amply demonstrated in personal lines, the benefits for commercial insurances are less tangible. Jane Bernstein examines the benefit of having a shop window in cyber space
Intermediaries in the personal-lines sector are finally managing to shake off the old stereotypes related to their online capabilities - particularly as certain intermediaries have run successful and high-profile publicity campaigns around their online presence. The question is, once you have implemented an effective online strategy, how important is it to publicise this and would the commercial lines side also benefit from a high-profile web presence?
A vital part of developing and maintaining a
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