Colin Calder.

As the demands imposed on brokers become ever greater, they are expecting more practical help from product providers. Insurers will see the benefits of offering help.

Intermediaries have never before had so many external demands made
upon them. Not only do our consumer-age customers expect more, the
requirements of the new era of self-regulation are likely to add new
dimensions for brokers in the management of their business - welcome
though self-regulation is. I believe that this trend requires a more
radical response from insurance providers than merely a sympathetic ear.
We have a duty to provide practical help to ensure that intermediaries do
not merely