At your service.
The insurance industry should be all about the personal touch, according to Peter Beddis. This gives regional brokers a head start, he explains to Diane Smyth.
Provincial brokers, says Peter Beddis, have a clear advantage overtheir national rivals. "We can provide a personal service," he states.
"And that's what it's all about."
Mr Beddis set up Beddis Hobbs in 1985 and the broker now earns £20m
premium income a year. His company deliberately targets the mid-commercial
market where, Mr Beddis believes, a personal service adds the most
value.
"Really our success depends on our ability to deliver a personal service
to people who don't want to be pigeon
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