Broadband Britain
Broadband in the UK has exploded, with the country leading the way in both take up and time spent online. Vivek Banga explains why brokers should view online distribution as a 'must have'
For anyone with an interest in technology, the tail end of 2006 was a fascinating time. Firstly, a whole raft of statistics was produced which showed that the UK is leading the way internationally, both in consumer adoption of broadband internet and in the switch of advertising away from traditional to new media. Secondly, during the Christmas gift rush, UK shoppers were expected to turn to the internet as never before, leaving quite a few high street retailers feeling distinctly devoid of
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