Digital deals.
According to the hype, digital TV is set to revolutionise consumer buying habits. Simon Cooter looks at the potential impact on the insurance industry.
Every day there seems to be yet another technological innovationpromising to change our lives for the better. The latest contender is
digital TV, with millions of pounds being spent by the main protagonists
(such as Sky and On Digital) on large-scale advertising campaigns designed
to persuade us that our front room would not be complete without the
latest technology.
Reservations about the cost of set-top boxes and the quality of material
filling the extra channels will only prove a temporary
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