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After initial scepticism, brokers are now embracing the internet after an explosion in its popularity. Rick Slater and David Harlow profile the success of a high performance car specialist, and look at how brokers can enjoy the benefits the internet promises them and their customers
When the possibility of trading insurance over the internet was first raised at the end of the 1990s, the broking community responded with scepticism. Consumers were still wary of purchasing online because of the security issues, and no one was sure whether it would take off. Some brokers approached it cautiously, offering online quotation services but following enquiries up with a phone call from an operator to complete the sale.
For many, websites became regarded as a necessary evil - essential
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