Principal role.

The principal's role is pivotal to the success of any company, if the balance is right, the principal will provide direction and encouragement enabling the company and staff to achieve its full potential, says Jennifer Jarrett.

It is difficult enough to find enough hours in the day to carry out
all the tasks needed to look after the insurance clients - never mind to
run the business. But there is a very clear message coming out of many
conferences including this year's and last year's BIBA conference.
Insurance brokers that are run as efficient and effective businesses are
those that will have a profitable future in the increasingly challenging
insurance market.


The responsibility for the running of any business today

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