RSA warned to raise Aviva offer to £8bn

Aviva Sentinel House

RSA will have to raise its offer for Aviva’s general insurance business by 60% to £8bn to seal the deal, according to a report in the City AM newspaper.

The article cited a note by a UBS analysts stating: "Aviva is [dependent] on its general insurance business for cashflow and profits... the deal is unlikely to happen."

The figure is well ahead of RSA's bid of £5bn and Merrill Lynch's valuation of £5.8bn.

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