CII seeking serious sea change

At last it looks as though the insurance industry is going to get the campaign it deserves to tackle...

At last it looks as though the insurance industry is going to get the campaign it deserves to tackle the dearth of interest in it from graduates and school leavers.

The first brave step in this process by the Chartered Insurance Institute was to conduct research, which spelt out with depressing clarity what everyone knew anecdotally - that 90% of graduates would not consider a career in insurance.

However, as Steve White of the British Insurance Broker's Association said, presumably the other 10%

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