Opinion: Peter Hubbard on technology and why brokers need to innovate

Peter Hubbard

The latest innovations in the insurance market are coming from technology experts, insurers and marketing specialists. Brokers need to start embracing the digital revolution too, says Peter Hubbard

In early 2017 the British Insurance Brokers’ Association set out its manifesto, which highlighted innovation within the broker community as key for this year. But have we really moved on? Are we embracing the potential?

There is no doubt that as an industry we have used innovation and technology to improve our cost-income ratios. We have hugely advanced the use of the web and, to a lesser degree, mobile devices. Online capability has increased beyond recognition over the past 10 years, whether

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