Blog: Making data enrichment accessible for smaller brokers
Richard Tomlinson, MD of Percayso Inform, discusses how smaller brokers can approach data enrichment and analytics to achieve their objectives.
Using third-party data sources to gain a better understanding of a wide variety of outcomes and KPIs such as claim risk, fraud, customer retention and more has been around for nearly 20 years now.
The majority of insurers and large brokers are actively enriching at all stages of the customer lifecycle regardless of their distribution channel, and this has led to such a significant improvement that data enrichment is now considered an essential part of most insurance operations.
However, it is
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