Marketing

Video: how to make your website work for you

As part of a special 13th edition, dedicated to digital marketing in the broking sector, Insurance Age has spoken to a number of experts about various aspects of the digital, business world.

Broking success: Training to gain

Emmanuel Kenning speaks with a profitable, debt free start-up motor broker that is writing more than £50m a year, targeting 250,000 policies within 18 months and focusing on staff training and development

Happy searching

Natural searches can be as effective at winning new business as appearing on aggregator sites, says Kevin Taylor

Profile - Henry Engelhardt: Admiral of the fleet

Henry Engelhardt was at the bow when the Admiral ship first set sail and he led the company onto the stock exchange when it floated in 2004. Emmanuel Kenning talks to the CEO about claims, pricing and the source of great market envy - the provider's COR.

Reportage - Scheme innovation: Creative sparks

Has the financial crisis forced insurers to become more imaginative with new products and schemes or are they following where brokers lead? Louise Phillips investigates the catalyst for recent innovation in the market.

Reportage - Online schemes: Choosing channels

How does e-trading apply to schemes? Edward Murray explores whether the returns are worth the time and money brokers invest in putting schemes online or if they sell better off the back of face-to-face relationships.

Reportage - Setting up a scheme: A scheming mind

Louise Meeson uncovers what a successful scheme looks like and offers practical advice on how brokers can identify and run one - should they find an existing niche or create one, how do they sell it to the insurer and is it possible to win schemes from…

News Analysis: Changing course at Aviva

Andrew Tjaardstra discusses Aviva's change in fortunes and direction since the departure of former chief executive Igal Mayer to head up the insurer's North American operations.

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