Top five: Tapping into the growing high net worth market
Ecclesiastical’s Sarah Willoughby takes a deep dive into how brokers can engage with the HNW sector.
The success of entrepreneurs, celebrities and artists has created a growing HNW demographic for insurance cover, yet it’s clear that brokers find it difficult to engage with this emerging part of the market.
When we surveyed 200 brokers earlier this year, a fifth of them told us that they would like more help from their insurer to understand what makes this market tick.
Here are our top five tips for talking insurance with this tech-savvy, tough-to-please generation.
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