Bluefin rebrand “inevitable”, say experts
Brokers say bringing Jelf and Bluefin together under one name is part of integration process.
The news that Marsh has rebranded the combined Jelf and Bluefin business to Jelf did not come as a surprise to industry experts.
“Jelf was the first business that was bought and I had always assumed that if they weren’t going to go for a completely new brand then Jelf would win the day,” said former Bluefin executive chairman Stuart Reid.
Marsh purchased Jelf in September 2015 in a takeover deal worth £258m. It later bought Bluefin from Axa for £295m in November 2016.
Bluefin
Reid further
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Broker
Polaris at 30 – Ray Vincent
As insurance industry owned Polaris celebrates its 30th birthday, Insurance Age asks experts for their recollections on the dawn of digital trading and what is coming next.
Leeds regional review: Buoyant market optimistic for continued growth
Insurance experts in Leeds are confident in the region’s prospects as competition for talent ramps up, reporter Rosie Simms discovers in her review of the Yorkshire city.
Mountifield promoted to Academy MD as Beaven steps down
Nick Mountifield has been promoted to managing director at Academy Insurance Services, as Richard Beaven has retired for health reasons.
Government to consult on leasehold commission ban “very shortly”
The Government has revealed it plans to consult on a proposed ban on leasehold insurance commission next year.
JMG in quadruple deal swoop
JMG has snapped up four brokers, adding additional expertise in high-net-worth, commercial, motor trade, technical and specialist consultancy services to the Yorkshire-headquartered group, Insurance Age can reveal.
Polaris at 30 – managing director Vivek Banga
Ahead of a week-long ‘Polaris at 30’ series Insurance Age caught up with managing director Vivek Banga to run the rule over the history of e-trading developments and what is coming next for brokers.
People Moves: 18 – 22 November 2024
Follow the latest insurance personnel moves.
FSCS gives first insight on increasing levy to £394m
The Financial Services Compensation Scheme has indicated its levy for 2025/26 will rise to £394m from £265m this financial year as it cited having lower surpluses to carry forward and offset bills – a factor that has benefited brokers for two years in a row.