Blog: Why in the age of fake news, it's hard to be an honest broker
Certified forensic interviewer Chris Norris on how ghost brokers thrive on the internet and techniques to stop them.
Truth comes as a premium in the age of ‘fake news’ where it is all-too-easy to become established as an insurance broker.
This presumption is presenting a major dilemma for the industry where reputation is everything and the internet is seemingly giving honest brokers a dishonest name.
If someone is presenting something that sounds too good to be true, it probably is. You wouldn’t buy a new gas boiler from a guy in a bar and allow him to fit it believing that it is not stolen or that he is Gas
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