Ecclesiastical launches social media training for brokers
New offering was created in response to research revealing gap in knowledge and lack of confidence preventing brokers from using social media for business purposes.
Ecclesiastical has launched The Social Club, a training programme for brokers developed by social media experts.
The move is in response to research conducted by the provider revealing that two-thirds of brokers do not use social media for business purposes.
According to the survey, while half of brokers said they are using social media platforms such as LinkedIn (40%), Facebook (30%) and Twitter (24%) to connect with customers, only a third of brokers are reaching out via social channels
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