Ceta CEO reveals growth plans

SME growth

John Bibby says the business now works with 400 GI brokers and is planning on expanding its product set.

Wholesale broker Ceta Insurance is set to add more products to its Infinity platform this year, according to chief executive officer John Bibby.

The platform currently offers non-standard home insurance, and Bibby told Insurance Age that the plan was to add product lines such as liability, tradesman, small SME, caravan insurance, boat insurance and gadgets.

Infinity was launched nine months ago. At the time, Bibby said the business was targeting up to 500 brokers. It now works with around 400

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