Broking success: Louise Birritteri, Pikl founder and CEO
A fair share: Founder and CEO of Pikl Louise Birritteri tells Insurance Age how the rise of the sharing economy led her to set up the broker and how the market might look in the wake of the coronavirus crisis
▶ When and why did you set up Pikl?
In 2014/15, I was doing a lot of regular mid-week travelling for my work, staying in hotels which got quite tiresome. One of my colleagues suggested I try an Airbnb. I started looking into it and noticed that there was a big gap in insurance coverage for people participating in Airbnb. Once I started looking into the sharing economy, I identified that this was an exciting and growing market. But there were many insurance gaps which I knew would require a new
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