MGAs failing to deliver on data
Survey by the MGAA and Aventus shows fewer than a third provide brokers with customer data for account-based marketing and cross-selling.
Results from a survey carried out by Aventus in partnership with the Managing General Agents Association has revealed that fewer than 50% of MGAs offer a ‘modern customer experience’.
In the survey carried out at the end of June, 58% of MGAs revealed that they do not have a single view of the customer through their IT platform (with 18% not knowing if they have).
Insight
Furthermore, out of 64 MGAA members who completed the survey, only 17 knew whether or not their customer data was in a
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