Blog: In search of the digital X-Factor
Dave Ovenden, of Willis Towers Watson, considers how the industry can ensure commercial cover isn't left behind amid the tech revolution.
Digital trading of personal lines insurance products is well established around the world. With cost and market pressures pushing commercial insurance down a similar path, brokers and underwriters will need to overcome the challenges associated with the complexity inherent in many commercial risks.
Insurers have been sharpening their digital teeth in personal lines markets in many countries for some time, aided by the relative homogeneity of products, particularly in the car and home markets
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