Opinion: Keeping it local
Brokers with ties to the community they work in are in a unique position to thrive after the rise of shopping local during the pandemic, says Richard Easterbrook
At a local level, a high street broking business is more than just an insurance broker that happens to operate in that area; the people, particularly those who are client-facing, are embedded within their local community and make a meaningful contribution to it. This includes understanding the types of people and businesses that live and operate there, as well as contributing to community events.
There is no set checklist for what makes a community broker, but the key thing is that they get to
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